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Research papers

Some thoughts of the past

I am going to talk in a discursive way about a number of points that have occurred to me in connection with the various papers that have been presented to this seminar.

Catalogue: Seminar 1978: The Business Of Advertising
Author: John Treasure
June 1, 1978
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Citation

Treasure, J. (1978a, June 01). Some thoughts of the past. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/some-thoughts-of-the-past


Research papers

Some aspects of research into the levels of attention paid to television programmes

The purpose of the first pilot study was to establish that an enquiry into attention levels of the type envisaged would be practicable and that meaningful results could be obtained. 200 interviews were completed with housewives in I. T. V. homes in...

Catalogue: ESOMAR/WAPOR Congress 1961: Marketing And Sociological Research In The Future
Authors: John Treasure, Bryan A. Bates
June 15, 1961
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Citation

Treasure and Bates (1961a, June 15). Some aspects of research into the levels of attention paid to television programmes. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/some-aspects-of-research-into-the-levels-of-attention-paid-to-television-programmes